What is it about that sweet sweet packaging crack called bubble wrap? Fondling those irresistible knobs of
protective breath to an oh so satisfying release is just one of those simple joys that makes life worth the trudge.
Sony apparently knows this only too well, and has taken to exploiting our wanton desires with their PlayStation
bubblewrap marketing campaign in Malaysia. Fortunately, you don't have to go to Asia to
slake your jones.
[Via Joystiq, Thanks, Ed]