Sony PlayStation bubble wrap exploitation

What is it about that sweet sweet packaging crack called bubble wrap? Fondling those irresistible knobs of protective breath to an oh so satisfying release is just one of those simple joys that makes life worth the trudge. Sony apparently knows this only too well, and has taken to exploiting our wanton desires with their PlayStation bubblewrap marketing campaign in Malaysia. Fortunately, you don't have to go to Asia to slake your jones.

[Via Joystiq, Thanks, Ed]

[Chir @ Dec 19th 2005 2:06AM]

How unoriginal. I remember popping Citibank's Bubble Wrap billboards in many a train station several moons ago. I refuse to believe that Engadget Editors, living in New York, did not find these Citibank billboards in MTA train stations.

[Huitong @ Dec 19th 2005 2:06AM]

Web definitions for Trudge
is industrial sounding dance-pop. Somewhat interesting on the first listening, then annoying thereafter. Very unusual, distorted and agressive sounding vocals. Apparently some of their other stuff is more ambient.

[mw @ Dec 19th 2005 2:06AM]

this must be expensive if sony had to shed 10,000 staff !

[Ken @ Dec 19th 2005 2:06AM]

My dog likes to chew on bubble wrap and pop the bubbles too. I should get a video of it.

[Talkin Ape @ Dec 19th 2005 2:06AM]

Trudge? Are you mad?

Yes, video your dog, there is never enough funny dog vids.

[xVriable @ Dec 19th 2005 2:06AM]

"slake your jones"? Is that domain available? /me wonders

[DAN @ Dec 19th 2005 2:06AM]

It stems from the primal urge to pop zits. This is probably caused by some virus that modifies our behaviour.

[Cooperc @ Dec 19th 2005 2:06AM]

!


http://users.adelphia.net/%7Evenezian/bubblewrap1.swf

[mizu @ Dec 19th 2005 2:06AM]

That bubblewrap flash is the funniest thing I've seen in a while. So simple, yet so ... satisfying.

"Must... have... more..."

[Version 1.0 @ Dec 19th 2005 2:06AM]

I live in Malaysia, but I have never seen this before....

[Version 1.0 @ Dec 19th 2005 2:06AM]

Thats right... I remeber seeing it earlier in Joystiq but it dint mention its in Malaysia, until now in Engadget.... (continuation of previous post)

[SR @ Dec 19th 2005 2:06AM]

hey, i'm in malaysia... where is this? can someone please provide details? okay, i think i recognise the pavement and garbage bin in the picture, which narrows it down to, oh, say, a 15km radius... I WANNA GO POP SOME PS2 BUBBLES!!! NOW!! TELL ME WHERE IT IS BEFORE IT GETS VANDALISED :(