Those Apple "Get a Mac" ads have long been an annoyance to Microsoft and to Bill Gates in particular. No surprise as Apple, emboldened by rising market share, continues to ratchet up the venom with quips like, "fear of switching is the foundation of customer loyalty for PCs," found in its latest TV ad. Now Microsoft is fighting back.

Microsoft's new $300 million campaign (one of Redmond's largest ever) is set to launch with a $10 million assist from "key celebrity pitchman" Jerry Seinfeld. Yes, Bill Gates will appear as well -- the once maligned, rich corporate nerd turned adorable, rich humanitarian nerd. The campaign is said to be based on the idea of "Windows, Not Walls," stressing the need to "break down barriers that prevent people and ideas from connecting." Something we think open-sourcers might have a laugh at. Anywho, the immediate goal of the campaign is to reverse the negative public perception of Vista and thus incorporates elements of the Mojave Experiment. While we have doubts about the latter, the combination of Seinfeld's pithy observations with a bit of that Bill Gates, self deprecating humor seen in "Bill's Last Day" could be a winning combination. Whether that turns the slow moving boat of public opinion remains to be seen.

P.S. The campaign is said to debut on September 4th. Mulva.

According to our good, dear, beautiful friends at Joystiq (and Radio Shack, incidentally) the Xbox 360 family is going to be seeing those rumored price cuts in the very near future. Falling right in line with that chatter we heard at the beginning of the month, a leaked Radio Shack circular seems to indicate that there will be reductions across the board for the console, with the 60GB version clocking in at $299, the Elite running you a cool $399, and the Arcade setup dropping to a totally affordable $199 (we're looking at you, potential Xbox LIVE opponents). Sure this could all be some Photoshop wiz's idea of a hilarious joke, but we're keeping the fingers and toes crossed over here. Target date for truth? September 7th -- so stay tuned.

Wait, let's get this straight. We understood that the newfangled Xbox 360 controller would be limited in nature (though we never understood why), but now you're telling us that North Americans will have to get lucky on the international second-hand market to obtain one? According to information spilled to Eurogamer, that's the deal. Microsoft is reportedly loosing the pad in Europe, Asia and Latin America as a "promotional item" that ties in with Konami's Pro Evolution Soccer. Also, it's very green, and only green. We're still waiting to hear if Microsoft has plans to bring this stateside or use it to replace the existing controller entirely, but who knows, maybe the US edition will boast four analog sticks and a built-in LCD with real-time LIVE! status checking.

[Via Joystiq]

According to gamesindustry.biz, Microsoft is confirming a slight revision to its Xbox 360 controller design. Apparently, the new iteration of the gamepad includes enhancements to its d-pad, which admittedly has always been somewhat lacking. In Microsoft's words: "The new limited edition green wireless controller offers enhancements to d-pad functionality, which will add to the experience of playing games where the d-pad is the primary control mechanism." We'd like to think that this d-pad tweak will finally give us an opportunity to level up in COD4 from Corporal to Lieutenant General in no time.

All smartass-ery aside, we're pleased to see Microsoft's attempt to more fully engage the development community as it marches towards a 2010 release of Windows 7. The 1,000-strong engineering team is comprised of 25 different feature teams each made up of about 40 persons on average. The whole dry but peculiarly intriguing setup is fully detailed on Microsoft's new E7, corporate transparency blog sitting just beyond the read link.

By the way, how many Apple employees does it take to change a lightbulb? 13, 1 to do the screwing and a dozen lawyer-types to prepare for the recall.

[Via Pocket-lint]

Most unboxings don't require a forklift and crowbar. Then again, most of us aren't unboxing Microsoft's 125-kg (275-pound) Surface computer -- so big that one recipient quipped, "That's a big-ass box." How apropos. The recipient is Australian marketing agency Amnesia, making this the first international shipment of Surface we've heard about. That's good news as the platform seems to finally be taking off.

We had a hunch that Microsoft would be launching a SideWinder-branded keyboard this fall, and sure enough, the suits in Redmond are keeping the revitalized name alive with an all new September-bound input peripheral combo. The SideWinder X6 is hailed as the "first gaming keyboard created by Microsoft from the ground up, and the only gaming keyboard on the market with a switchable key pad." When not in gaming mode, the key pad transforms into a full-programmable macro pad. You'll also find two-color adjustable backlighting, mode switching and a $79.95 price tag. As for the X5 mouse, this critter packs nine buttons (five of which are customizable), a 2,000DPI laser tracking engine, six DPI settings (adjustable on the fly) and a $59.95 sticker. Full release is just after the break.

It's sad that the petty bickering between Activision, Harmonix, and Konami required console makers to step up and ensure that gamers didn't end up with piles of redundant plastic instrument controllers, but things are starting to get better -- just as Sony did yesterday, Microsoft announced that it's requiring Rock Band 2, Guitar Hero: World Tour and Rock Revolution to be cross-compatible on the Xbox 360. The post on Redmond's Gamerscore blog isn't chock-full of details, but we'll commend Microsoft and Sony for getting involved to make sure that all the lawsuits and infighting don't adversely affect their customers -- now if they could only find a way to make those drumkits actually fit into a living room, we'd be all set.

[Via Joystiq]

Craving some more room for that season of Avatar you've been trying to cram onto your Zune without dropping your Mega Carrie Underwood Workout Mix? It looks like Microsoft is one-upping its 80GB model with a 120GB version, which just blew by the FCC, and should allow all your media to live in harmony. As might be expected, there's not much other than that new hard drive to set this new model apart -- the drive size is the same, as is the 2.5 firmware. The FCC tested this out on June 19th, which helps us exactly none in pinning when this will ship to stores, how much it will cost, or how they'll ever top those Joy Division designs.

We're not going to get back into the Xbox 360 + Blu-ray debate, but Sony's HD format is clearly on Microsoft's collective mind, as it's begun prepping a new Windows add-on dubbed Feature Pack for Storage. The kit's set to contain modules for portable drive recognition and restriction, ICCD and CCID Smartcard drivers, but most notably an image mastering API for Blu-ray that enables "master style optical burning on Blu-Ray [sic] media." Expect it soon on Windows Vista, XP SP2+, Server 2008, and Server 2003 SP1+ -- or really soon if you get in on the beta.

[Via ZDnet]

Of course, it all seems so obvious now! How did we not interpret El Jobso's true meaning of the iPhone kill-switch -- it actually kills you. We have noted iPhone expert Stephen Colbert to thank not just for this brilliant deduction, but also for sticking up for the lot of us and giving the iPhone 3G a cold staredown -- but not before declaring, "I knew I should have gotten a Zune! They can't kill me... or do anything else." Zing! Clip after the break (iPhone at 5:45).

[Thanks, Matt]

Windows 7, in large part, has remained fairly elusive thus far. Granted, we wouldn't expect anything different given that it's still years out from being formally titled and pushed to market, but it's still great to hear that we'll be hearing more shortly. The new Engineering Windows 7 (E7 for short) blog, which is penned by engineering managers Jon DeVaan and Steven Sinofsky, points to two upcoming conferences in which "in-depth technical information about Windows 7" will be revealed. The Professional Developers Conference (PDC) on October 27 will the first of the two, and the aforementioned duo has promised to keep a steady stream of details flowing on their blog during the run-up. Are you on the edge of that seat yet?

[Via CNET]

If you've been looking for more nitty-gritty on Microsoft's Sphere, you've come to the right place. An in-depth video reveals Sphere's photo browser and video browser complete with multi-touch "pinch" resizing, object rotation, a circular menu that pops up when you place both hands on top of the sphere, omni-directional camera, and a "send-to-the-darkside" gesture that tosses an object to the sphere's opposite side. In addition, a diagram (pictured above) reveals sphere's innards, including a projector and all sorts of IR magic. All this, and more, in the video after the break.

It'll take some DIY muscle, but if you're tired of sending your Xbox 360 back to Microsoft after suffering yet another Red Ring o' Death seizure then this custom case is for you. Designed specifically for the Xbox 360, the $150 PC-XB01 chassis from Lian Li is now shipping globally with the promise of a silent, vibration-free, and cooler running gaming experience. And really, besides a bag of chips and 100mg of Guarana, what more could you ask for? Oh right, a warranty extension.

Now that the Zune's most vocal (and deranged) proponent has apparently jumped ship, Microsoft is looking for some other method of gaining market share. The most recent report on reinvigorating the portable media player has Redmond execs looking low and high at talent agencies and production companies in hopes of "licensing exclusive original video programming." According to Richard Winn, director of entertainment development at Zune, the company is searching for "non-conventional programming that can capitalize on the device's social networking platform." Details are unsurprisingly scant at the moment, but Winn also noted that the outfit was looking for something that "iTunes or any competing service" couldn't provide. We hear Vongo's going for a song... just sayin'.